Pioneering Accessibility Enhancements with Signapse at Gerald R. Ford International Airport
Signapse
Gerald R. Ford International Airport is leading the way in improving accessibility with the introduction of Signapse, an innovative sign language board technology. This AI-powered solution is designed to better serve Deaf travellers, underscoring Ford International Airport’s commitment to inclusivity and setting a new standard for airports nationwide.
Introducing Signapse Technology
In November 2023, Ford International Airport became one of the first airports in the United States to pilot Signapse's AI-driven sign language boards. These screens display real-time messages in American Sign Language (ASL) along with captions, providing crucial information such as flight delays and gate changes. Signapse’s technology uses an extensive vocabulary of pre-recorded ASL signs, which the AI system pieces together to convey accurate, real-time information. This ensures that Deaf travellers receive timely updates without needing to rely on auditory announcements or seek assistance from airport staff.
The Pilot Program and Future Development
The initial test of the Signapse system at Ford International Airport was funded through the Ford Launchpad for Innovative Technologies and Entrepreneurship (FLITE) program. FLITE supports innovative air travel solutions, providing Signapse with the opportunity to showcase and refine their technology. Although the test phase concluded in 2023, Ford International Airport has since installed static ASL messages from Signapse, in partnership with Art of Context, continuing their effort to improve accessibility. The Airport is working towards making Signapse a permanent feature, further enhancing the guest experience for Deaf passengers.
Commitment to Universal Design
Ford International Airport’s integration of Signapse is part of its broader mission to incorporate universal design principles. Since 2018, the Airport has made numerous accessibility enhancements, including redesigned counters, a hearing-aid system, wheelchair assistance, a TSA assistance program, a companion care restroom, animal relief areas, and a hidden disabilities program. These efforts ensure that accessibility features are seamlessly built-in and available to all guests.
Signapse: A Global Perspective
Signapse technology has already seen success in the UK, particularly in train stations, and is being further developed in other airports. According to Leia Clancy, Head of Growth at Signapse, "Accessibility has always been important but the regulatory landscape is increasingly supportive of this as part of the customer experience. More airports, transit agencies and operators are using our technology to transform access to information for Deaf passengers and customers". While Signapse enhances communication, it is not a replacement for human interpreters in settings where personal interaction is crucial, such as medical or legal environments. Instead, it aims to fill the gaps where constant interpreter availability is impractical, like at airports.
Conclusion
Ford International Airport’s partnership with Signapse exemplifies a forward-thinking approach to accessibility. By adopting cutting-edge technology and adhering to universal design principles, Ford International Airport is making significant strides in creating an inclusive environment for all travellers. The successful integration and future development of Signapse technology promises to enhance the travel experience for Deaf passengers, setting a benchmark for other airports to follow.
