How CVG Airport used AI to provide live updates in American Sign Language

Cincinnati/Northern Kentucky International Airport (CVG) is recognised for its leading role in adopting new technologies in aviation. CVG has continuously evolved by implementing industry-first technologies such as robotics and automation to advance passenger experience, aircraft operational efficiencies, advanced air mobility, digitalisation, and environmental services and sustainability, thanks to its many partnerships. It's also focused on increasing accessibility for all passengers. 

CVG began a new chapter in accessibility and innovation in partnership with us at Signapse. We have introduced an innovative solution to enhance accessibility for American Sign Language (ASL) users into the airport’s infrastructure. At CVG, we've integrated welcome and general information messages in ASL into existing screens, particularly in high-traffic areas, visible to all passengers. 

Travel technology has evolved remarkably since the 1950s, starting with the automation of airline booking systems. While technology is revolutionising airports, has it enhanced accessibility for Deaf passengers? Now, passengers can easily book flights online and access their travel information effortlessly. Additionally, airports sometimes provide extra staff training, including learning sign language, to enhance their travel experience. 

In recent years, the convergence of artificial intelligence (AI) and augmented reality (AR) has revolutionised the travel industry. AI-powered solutions enhance personalised customer experiences, from chatbots assisting with inquiries to predictive analytics optimising travel routes. AR applications provide immersive experiences, aiding in navigation, language translation, and virtual tours, enriching the overall travel experience. 

The COVID-19 pandemic acted as a catalyst for the integration of advanced technology in the travel and tourism sector. Contactless check-ins, touchless payment systems, and AI-driven health screening became imperative for ensuring passenger safety. 

The pandemic has accelerated the adoption of digital platforms for bookings and updates, highlighting the importance of technology in responding to health and safety challenges. Travel technology is constantly advancing, with AI and AR leading the way in bringing about ground-breaking changes. 

In recent years, CVG has been recognized as one of the fastest-growing passenger and cargo airports. It ranks sixth largest in North America and 12th globally for cargo traffic, and serves as home to two global air hubs, which continue to drive growth: Amazon Air’s Hub, and DHL Express’ Global Superhub for the Americas. 

CVG has integrated mobile technology and real-time systems as key elements of its advanced travel technology. Through various technology deployments, CVG has provided enhanced awareness for passengers, airlines, and the airport regarding real-time and future operational trends. Sensor technology to monitor TSA queue times, restroom occupancy, airport tram status, and more have enabled a seamless travel journey for CVG’s passengers whilst providing valuable service information so that CVG, airlines, and TSA staff can ensure they are operationally prepared.

Additionally, CVG is embracing ASL through sign language translation on screen, providing key information, and exemplifying a commitment to accessibility. This technological synergy not only elevates passenger convenience but also underscores the industry’s dedication to inclusive travel experiences, bridging information gaps for passengers whose preferred language is ASL. 

Signapse technology at CVG includes ASL messages on the airport tram, providing departure and safety information, accessible to all passengers travelling between the Terminal and concourses. This is a significant step towards enhancing accessibility, illustrating the potential of technology in aviation. 

Hannah Meredith from CVG shared how Signapse technology has improved the travel experience for Deaf passengers: 

“At CVG, Signapse enables us to provide a more inclusive travel experience for deaf passengers. Signapse provides a welcome message on our flight screens, informs of airport train departure and arrival status, and soon will be integrated with gate boarding announcements. We understand the anxieties that travel can bring. With Signapse, we hope to ease anxieties for our deaf passengers by creating an intuitive travel journey. We hope to see this technology widely adopted by the airport industry.” 

The implementation goes beyond mere functionality; it fosters an environment that prioritises inclusion and accessibility for all travellers. 

 Signapse’s ASL translation plays a crucial role in ensuring that Deaf passengers receive essential information effortlessly.  

CVG recognises the significant role of this technology in enhancing travel experiences. The combination of welcome messages, airport train information, and upcoming boarding gate announcements all contribute to a more enjoyable and streamlined journey. 

With the ongoing developments, such as the upcoming integration of boarding gate announcements, CVG Airport envisions these technologies setting new standards for accessibility across the industry. By setting a precedent, CVG aims to encourage their widespread adoption, leading to universally accessible air travel. 

In conclusion, CVG is leading the way in technological innovation. The airport’s use of ASL translation and real-time updates demonstrates its commitment to inclusive travel for all passengers. 

CVG leads the industry by strategically integrating advanced travel technologies and welcoming partnerships with startups, corporations, and universities. Hannah Meredith’s insights highlight how Signapse technology is shaping a future where such innovations become standard for accessible and seamless travel experiences at airports.