AdviserPlus and Signapse - Collaborative Efforts for Inclusive Video Content with Sign Language Translations

Committed to being an inclusive organisation that promotes equality and diversity, AdviserPlus provided various video resources, including on-demand HR webinars. However, these videos were not available in British Sign Language (BSL), limiting their reach and not fully exemplifying their commitment to inclusion. AdviserPlus aimed to ensure that their video materials, whether webinars for HR professionals or marketing videos about their software, were accessible to a Deaf audience.

In search of a solution, AdviserPlus approached Signapse. The shortage of BSL interpreters had previously hindered their efforts to provide accessible content. AdviserPlus was interested in a technology-led solution, and Signapse’s innovative approach offered a promising avenue to address this challenge.

Signapse first collaborated with AdviserPlus in November 2023, adding BSL translation to a new webinar about redundancy processes. Recognising the success of this initiative, AdviserPlus subsequently engaged Signapse to make a promotional video about Empower, their cloud-based HR case management software, accessible in BSL as well.

Since the initial collaboration, Signapse has supported AdviserPlus with BSL translations for additional webinars, all available on-demand, and a series of promotional videos to mark Deaf Awareness Week 2024. This partnership has significantly enhanced the accessibility of AdviserPlus’s video content, demonstrating their commitment to inclusion and enabling them to reach a wider audience.